Vodacom has released its financial results for the quarter ending 31 December 2015, which showed a strong performance in data.
Vodacom’s service revenue grew by 7.2%, supported by continued growth in its customer base, stable ARPU, and strong customer demand for 3G and 4G services.
Revenue grew by 7.1% to R17.116 billion, underpinned by a 7.7% increase in equipment revenue – with three million devices sold in the quarter.
Vodacom’s total active customers in South Africa increased 8.7% year-on-year to reach 34.1 million.
Active prepaid customers increased 10.3% to 29.2 million, largely due to the success of the company’s personalised offers and summer campaign, it said.
Vodacom South Africa’s data revenue increased 27.3% to R4.487 billion, due to sustained demand for data services and customers upgrading to 3G and 4G devices.
The improved affordability of both devices and data bundles supported a 46.6% increase in data traffic, said Vodacom.
Active data customers increased 14% to 19.1 million. Active smart devices on the network increased 28.2% to 13.5 million, and the average amount of data used per month increased 22% on such devices.
Vodacom South Africa’s data revenue now comprises 35.3% of service revenue, up from 29.7% a year ago.