Why Orange shut down its South African store

Orange has shut down its online store and is redirecting customers to Expansys.

The reason for the shutdown is due to a global decision by Orange Group, closing the Orange Horizons programme worldwide.

“This was a strategic decision that was taken on an Orange Group level and does not reflect on the specific performance of the programme in South Africa,” said Orange.

“We were very satisfied with the overall performance since inception.”

It said South African operations under the Orange Horizons programme offered limited growth within the overall picture of the group’s presence in Africa, though.

It was also not aligned with the criteria set out in its “Essentials 2020” strategy, which focusses on building high-quality networks.

This decision was “based purely on our Essentials 2020 strategy” where the focus is on core markets where it is or has an interest in being a mobile network operator.

Orange Business Services and Globecast remain in South Africa, the Orange Top Up offer will also continue to be available.

“This decision affects all countries where exploratory activities under the Orange Horizons business unit had commenced.”

Now read: Nokia and Orange build 1.5Tbps link over 870km cable

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Why Orange shut down its South African store