Business7.12.2016

Pebble officially sells to Fitbit

Pebble Time

Pebble has reached a deal with Fitbit for its “key assets” to be acquired.

No amount or further details of the deal were announced.

Sources told Engadget and Bloomberg that Fitbit will acquire Pebble’s software for under $40 million.

“Due to various factors, Pebble is no longer able to operate as an independent entity,” said the company.

“We have made the tough decision to shut down the company and no longer manufacture Pebble devices.”

“Much of our team and resources will join Fitbit to deliver new moments of awesome in future Fitbit products, developer tools, and experiences.”

Everything will still work – for now

Pebble devices already purchased will still work and the Pebble user experience will continue with Fitbit.

Pebble functionality and service may be reduced in the future, though.

Pebble’s support page stated that:

  • Pebble watches are no longer covered by or eligible for warranty exchange.
  • No regular software updates or new Pebble feature releases are expected.

“Our new mission will focus on bringing Pebble’s unique wearables expertise to future Fitbit products,” said Pebble.

Pebble recommend that users ensure their device is running the latest firmware and is managed with the latest app for Android and iOS.

Kickstarter backers of new Pebble devices whose orders have not yet been fulfilled will receive refunds. Items bought from Pebble which were not shipped by today will be replaced by a refund.

Now read: Pebble being sold for parts

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