Bidorbuy acquires group buying site UbuntuDeal

This is the latest addition to the bidorbuy group of sites, which include Jobs.co.za, Jump.co.za, TheClassifieds.co.za, PayFast.co.za and Snaply.com.

According to bidorbuy CEO Jaco Jonker, UbuntuDeal complements the bidorbuy online marketplace: “While bidorbuy enables sellers to sell online to buyers far beyond their geographical locality, UbuntuDeal brings online audiences through the doors of local businesses.”

“On top of that, bidorbuy focuses on products, and UbuntuDeal is more oriented towards entertainment and leisure experiences. Together, we are poised to bring some very exciting shopping events to the South African internet audience”

Launched in November 2010, UbuntuDeal is based on the business model of collective buying power. Every day, a heavily discounted deal is placed on the site on behalf of one of the participating merchants.

If a certain number of people buy, the deal becomes available to all. If not, the deal is off. Currently, the site has daily deals in Cape Town, Johannesburg, Pretoria, Durban, Bloemfontein, East London and Port Elizabeth, ranging from restaurant vouchers and spa treatments to hotel stays and even Wi-Fi internet access.

Jess Green, Managing Director of UbuntuDeal, says that the social buying business model took off in 2010 and expects further growth this year, both internationally and locally.

He adds that UbuntuDeal has clear advantages in this very competitive market: “We always feature deals that offer between 50% and 90% discounts, not less, giving the consumer a bigger and better deal.”

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Bidorbuy acquires group buying site UbuntuDeal