Media24 has transferred the publishing rights to its Kick Off soccer magazine to CT Media, publisher of Soccer Laduma.
The transfer will be effective from 1 October.
“There is a strong business case to consolidate our soccer-interest publications and digital offerings rather than running two separate entities which in essence serve the same market,” said Media24.
Soccer Laduma has the biggest football community across all its platforms in South Africa, and its weekly newspaper has a readership of 3.4 million
The publication saw 1.7 million unique users consuming 48.2 million pageviews on its website in July, and the SL Radio station has over 730,000 listeners.
The monthly Kick Off magazine has the largest print readership of all consumer magazines in South Africa, and in July it reached 1 million unique users on its digital properties.