Shopify will roll out Shopping on Instagram to thousands of merchants before the 2017 holiday season.
Instagram will join Shopify’s sales channels, alongside Facebook, Messenger, Pinterest, BuzzFeed, and Houzz.
Merchants selected by Instagram and Shopify will be able to tag their posts with products in Instagram’s apps.
Shopify has over 500,000 merchants in categories like fashion, jewelry, and furniture, and once selected, merchants can choose to connect their catalogue in Instagram.
This lets them make Instagram posts shoppable by tagging them with their Shopify products inside the app.