Vodacom is repositioning its brand in line with parent company Vodafone.
The Vodafone speechmark has been redesigned to lend itself to 2D visualisations, said Vodacom.
The rhombus surrounding the speechmark has been removed, and Vodacom said the logo will now be the central point of all its communication.
Vodacom also has a new tagline: The Future is Exciting, Ready?
“Our business is shifting from a telco provider to a leading digital player.”
The change is happening in 34 countries around the world simultaneously.