The big business website battle in South Africa

Effective Measure has released its website traffic statistics for May 2018, which show that News24 is the largest website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the latest statistics, News24 attracted 6.2 million unique South African browsers, with Gumtree second on just under 5.3 million.


Top websites

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique SA Browsers Page Views
news24.com 6 208 203 62 942 697
gumtree.co.za 5 278 136 137 142 596
timeslive.co.za 4 435 492 24 870 293
iol.co.za 4 021 985 20 951 444
ewn.co.za 3 199 354 17 702 358
msn.com 3 010 035 46 976 400
Vodacom Vlive 2 571 103 18 089 632
enca.com 2 380 583 8 597 233
thesouthafrican.com 2 297 716 9 601 944
sowetanlive.co.za 2 201 473 17 796 090
sport24.co.za 2 148 379 12 584 585
mybroadband.co.za 2 077 934 8 265 436
citizen.co.za 1 974 624 11 489 466
channel24.co.za 1 917 318 6 947 824
dstv.com 1 898 068 28 813 440
businessinsider.co.za 1 835 621 6 378 607
autotrader.co.za 1 799 383 62 495 068
BusinessTech.co.za 1 683 653 5 030 253
fin24.com 1 683 615 6 145 703
soccerladuma.co.za 1 656 974 34 006 673

Biggest business publications

With the recent launch of BusinessInsider South Africa, there is a battle for the title of top business publication in South Africa.

BusinessInsider, BusinessTech, Fin24, and BusinessLive all have over 1 million unique monthly browsers.

Biggest South African Business Publications
Website Unique Browsers Page Views
businessinsider.co.za 1 835 621 6 378 607
BusinessTech.co.za 1 683 653 5 030 253
Fin24 1 683 615 6 145 703
businesslive.co.za 1 083 032 4 734 270
moneyweb.co.za 635 749 3 822 294

Biggest tech publications

The table below shows the top technology publications in South Africa.

Biggest South African Tech Publications
Website Unique SA Browsers Page Views
mybroadband.co.za 2 077 934 8 265 436
itweb.co.za 139 212 397 908
techcentral.co.za 115 305 237 497
htxt.co.za 24 225 39 476
memeburn.com 21 710 31 441

Now read: Top Websites – New number 1 in South Africa

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The big business website battle in South Africa