How long South Africans wait for their online deliveries to arrive

Online audience measurement platform Narratiive has released its 2018 report on the South African ecommerce industry.

Narratiive surveyed 7,909 South Africans as part of this report, 48% of whom said they had bought something online.

According to Narratiive’s research, online shopping is continuing to grow locally.

44% of offline shoppers said they expect to make an online purchase in the next 12 months, while 73% of online shoppers say they’ve either maintained their online shopping frequency, or increased it.

Insights from the report are shown below.


Frequency of online shopping

43% of online shoppers purchase online less than once every three months.

Only 17% of online shoppers make purchases more frequently than once a month.


Price of last item bought

Most online shoppers – 60% – bought items that cost between R200 and R3,000.

21% of all online shoppers last bought an item that cost under R200.

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Speed of delivery

48% of online purchases took 2 or less working days to be delivered.

15% of online deliveries took over 10 working days to reach their destination.

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Cost of delivery

58% of respondents said that they didn’t have to pay for delivery.

A further 17% paid under R50 to have their purchase delivered.

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Payment preferences

65% of South African online shoppers prefer to use either a credit or debit card.

Only 7% choose to use online payment platform PayPal to make purchases online.

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Device preference

55% of online shoppers in South Africa prefer to use desktops or laptops to shop online.

38% choose to use their phones to purchase products online.

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Now read: Samsung not worried about Huawei Pay and Apple Pay in South Africa

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How long South Africans wait for their online deliveries to arrive