Massive movie ticket price hikes in South Africa

Ster-Kinekor has hiked its ticket prices significantly since last May, with movies at some theatres now 20% more expensive.

Nu Metro has left its prices unchanged, although it previously implemented a stiff increase for its “Scene VIP” cinemas as well as cheaper theatres like Mountain Mill in Worcester.

A 3D movie at one of Ster-Kinekor’s top-tier cinemas went from R98 to R107, and tickets for 2D shows went from R77 to R85.

Ster-Kinekor also brought the disparate pricing of its various cineplexes inline with one another.

Clients at CapeGate, Blue Route, and Bayside will now pay the same as at the majority of Ster-Kinekor’s high-end theatres such as Brooklyn.

Similarly, the rest of the old “Junction” cinemas will now pay the same as Centurion and Northgate.

It should be noted that Ster-Kinekor no longer uses “Classic” and “Junction” to differentiate between its cinemas, but they remain useful terms to help group the company’s pricing tiers. Signs bearing the terms may also still be seen outside malls around South Africa.

Ster-Kinekor has also lined up the prices of Maponya, Parow, Promenade, and Newtown Junction with those of the slightly more expensive N1 City and South Gate.

This resulted in an effective 20% price hike for customers.

Price difference

Prior to these price increases, Ster-Kinekor tickets were roughly the same price as shows in equivalent Nu Metro theatres. With these adjustments, Ster-Kinekor is the more expensive of the two.

Ster-Kinekor previously told MyBroadband that annual price increases are normal for most companies operating within the entertainment and service industry sectors.

It should also be noted that Nu Metro and Ster-Kinekor have loyalty and partner programmes that offer discounts on tickets.

The changes to full ticket prices across the cinemas are summarised below.


Ster-Kinekor

Ster-Kinekor
Tier/Location 2D/3D 2018 H1 price 2018 H2 price Price increase
Opera 2D R110 R121 10%
NT Live 2D R158 R181 8.2%
Cinema Prestige 2D/3D R142 R154 8.5%
IMAX IMAX 2D/3D R131 R142 8.4%
D-BOX 2D/3D R172 R186 8.1%
Nouveau 2D R81 R88 8.6%
“Classic” 3D R98 R107 9.2%
2D R77 R85 10.4%
CapeGate, Blue Route, Bayside 3D R95 R107 12.6%
2D R76 R85 11.8%
Centurion, Ilanga, Musgrave, Northgate, Northmead 3D R84 R92 9.5%
2D R69 R77 11.6%
“Junction” 3D R83 R92 10.8%
2D R66 R77 16.7%
N1 City, South Gate 3D R73 R81 11.0%
2D R49 R54 10.2%
Maponya, Parow, Promenade, Newtown Junction 3D R67 R81 20.9%
2D R45 R54 20.0%
Promenade 3D R67 R81 20.9%
2D R45 R54 20.0%
Sterland 3D R46 R52 13.0%
2D R31 R35 12.9%


Nu Metro

While Nu Metro has not increased its prices since May, its 2017/2018 adjustment is shown below for the sake of comparison.

Nu Metro
Cinema 2D/3D 2017 2018 Price increase
4DX 4DX R175 R175 0.0%
Scene VIP (Tier 1) 3D R115 R140 21.7%
2D R100 R140 40.0%
Scene VIP (Tier 1) 3D R115 R125 8.7%
2D R100 R110 10.0%
Scene VIP (Trade Route) 2D R100 R100 0.0%
Scene Xtreme 3D/2D R120 R130 8.3%
Standard Cinema 3D R100 R100 0.0%
2D R80 R80 0.0%
Mountain Mill (Worcester) 2D R49 R57.50 17.3%
Mams Mall 2D R39

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Massive movie ticket price hikes in South Africa