MyBroadband’s 2019 ecommerce survey reveals that Takealot is by far the most popular online shop in South Africa.
The survey was completed by 2,161 South Africa consumers, providing a good overview of the local online shopping market.
The results revealed that the majority of respondents, who were mainly IT professionals and tech-savvy users, prefer online shopping to brick-and-mortar stores.
It further showed that consumer electronics, and flights and accommodation are the most popular online shopping categories among this audience.
Most popular stores
By far the most popular online store in South Africa is Takealot, with 83% of respondents using it regularly.
Other popular online stores include Makro, Loot, and OneDayOnly.
The table below provides an overview of the results of MyBroadband’s 2019 ecommerce survey.
|Which shopping method do you prefer?|
|Brick and mortar store||34%|
|Which products do you regularly buy online?|
|Flights and accommodation||55%|
|Books, movies, and music||45%|
|Clothing and shoes||37%|
|Which of these online shops do you regularly use?|
|Pick n Pay||15%|