Happy Pay partners with Edgars for buy-now-pay-later shopping

South African fintech company Happy Pay has partnered with Edgars to deliver its buy-now-pay-later (BNPL) service to Edgars customers who shop online.

“Edgars has been a household name for over 80 years, offering a wide range of fashion, beauty, and homeware products for the whole family. From timeless classics to the latest trends, Edgars delivers quality and value you can trust,” said Happy Pay.

“Now, you can shop all your favourite items and split your purchase over two paycheques, interest-free with Happy Pay.”

Edgars joins a long list of companies which have partnered with Happy Pay to offer a BNPL option to their customers.

This includes HiFi Corp, Incredible Connection, Hertex, Boardmans, WeFix, Cellucity, Dermalogica, HP Store, and Freedom of Movement.

Patrick Postrehovsky, Co-Founder and COO at Happy Pay, stated that retailers chose to partner with Happy Pay as they receive access to new customers, bigger average basket sizes, and better conversion metrics.

Expansion plans

The partnership announcement with Edgars follows Happy Pay recently closing a pre-seed funding round which raised $1.8 million (R32 million).

The funding was secured from several venture capital investment firms, including co-lead investors E4E Africa and 4Di Capital.

Happy Pay Co-Founder and CEO Wesley Billett said the funding will be used to accelerate the company’s growth and expand its product offerings.

This includes launching BNPL and related fintech solutions which will capitalise on the surge in demand from Millennials and Gen Zs, who “are favouring BNPL options over traditional credit cards”.

Happy Pay added that as South Africa’s only independent BNPL provider, its focus is on designing solutions which meet all regulatory standards while ensuring ease-of-use for both its retail partners and users.