Cell C announced that it will be reducing its pre-paid call rate to 66c per minute, on pure per second billing, from 1 July 2014.
The new 66c per minute rate is available until 30 September, depending on the outcome of the Mobile Termination Rate Review.
The company’s 99c packages are still available, and Cell C highlighted that they “still provide excellent value to customers who recharge and receive Supacharge benefits”. Supacharge benefits are not available on the new 66c per minute product.
Cell C also launched three new ChatMore contract products with a call rate of 79c per minute on pure per second billing.
The new ChatMore suite of products will be available in three varieties, ChatMore Standard, ChatMore 200 and ChatMore 400.
- ChatMore Standard – no monthly fees where subscribers only pay for what they use.
- ChatMore 200 at R159 per month – 200 any-net minutes and 150MB of data.
- ChatMore 400 at R319 per month – 400 any-net minutes and 300MB of data.
“The most important aspect of these contracts is not only the lowest contract flat rate, but also that these contracts are available on a month to month offer,” said Cell C CEO Jose dos Santos.
Pre-paid call rates compared
With its new pre-paid rate Cell C maintains its position as the provider offering the lowest, guaranteed flat pre-paid call rate in South Africa.
The following table shows that Cell C’s new 66c per minute call rate compares favourably with competing products in the market.
|Operator||Package||On-net calls||Off-net calls|
|MTN||Pay Per Second||79c||79c|
|Cell C||99c for real||99c||99c|
|Telkom Mobile||Telkom More||R1.90||R1.90|
|Vodacom||Anytime Per Second||R1.20||R1.20|
|Vodacom||Vodacom 4 Less||R2.60||R2.89|