Mo the Meerkat is back
“#BringbackourMo – We said Yes! Guess who’s back… Back again… tell a friend :)”. This is one of the latest tweets by Vodacom about the company’s decision to bring back Mo the Meerkat.
Mo the Meerkat was introduced as the face of Vodacom in 2006 in its advertising campaigns. The animated character was a hit with the younger generation, and Vodacom was rated as the coolest telecoms provider in the Sunday Times 2006 Generation Next survey.
The liking for Mo the Meerkat was, however, not shared by everyone. Many people voiced their dislike for the character on social media and other online platforms.
Mo was eventually phased out of Vodacom’s advertising campaigns, but made a short comeback as part of Vodacom’s red rebranding campaign in April 2011.
The mobile operator, which is celebrating its 20 year anniversary this year, has now released a new advertisement featuring Mo, titled “Vodacom 20 Years: Mo the Meerkat”.
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