Cell C announced today, 19 September 2014, that it will be offering free WhatsApp services to its customers.
“I have said before that we as mobile carriers have to embrace the over the top (OTT) players and partner with them to provide customers with added value,” said Cell C CEO Jose Dos Santos.
“WhatsApp is one of the most popular OTT services on our network. We know that our customers are using it extensively to keep up with family and friends and we could not ignore the opportunity to add value,” said Dos Santos.
Cell C said that it is committed to finding innovative ways to partner with instant messaging services, social media, and VoIP service providers to ensure its customers get the best value and an overall great communications experience.
From 19 October, WhatsApp usage will automatically be free to all existing and new contract customers.
WhatsApp will also be free to all Prepaid customers on MegaBonus, which already offers customers three times the value of their recharge.
Cell C WhatsApp users will be able to send pictures, voice messages, videos, and text messages via WhatsApp absolutely free of charge, and without incurring any data charges.
“This is just the first step in the game; we have much more planned in the social media space. We are embracing these technologies to enrich our own customers’ lives,” said dos Santos.