Virgin Mobile South Africa’s (VMSA) has launched free on-net calls to all its contract and prepaid customers.
The proposition covers prepaid, post-paid and top-up contracts, the mobile virtual network operator (MVNO) said.
Post-paid and top-up deals include free Virgin to Virgin (V2V) minutes that are valid for calls made to other Virgin Mobile SA numbers.
The monthly quantity equates to the subscription value of the contract, up to R499, the operator said.
On contract values over R499, subscribers get a flat 1000 free V2V minutes.
Virgin Mobile’s prepaid offering, V2V Booster, offers up to 100% back on the face value on recharge vouchers of R35 and more. So, for instance, vouchers of R35 to R49 include 35 free V2V minutes, and ones of R120 to R179 include 120 free V2V minutes, the group said.
Virgin Mobile said it maintains a strong focus on data and has added generous data inclusions on all of its contract and top up packages.
Landman says that intense market competition surrounding data was another consideration for Virgin Mobile’s focus on voice differentiation.
The V2V promotion will run for the next three months, effective from 1 November 2014, giving all new subscribers access to free V2V minutes.