MTN launches MTN Play
MTN today announced that they have launched their MTN Play portal, a content portal that will deliver the World Cup action on their mobile handsets. “MTN Play is an interactive mobile access channel that will enable MTN customers in Africa and the Middle East to enjoy digital 2010 FIFA World Cup content – including near live match highlights,” MTN said in a press statement.
“Digital content on mobile phones is a proven solution that works in emerging markets. Through MTN Play, we will enable mobile customers around the world who still do not have access to TV, as is the case in some of the African countries which ironically boast impressive mobile penetration levels, to experience the magic of the 2010 FIFA World Cup South Africa via their handsets through watching video clips of their favourite teams, downloading their national anthems and following their teams’ performance during the much-anticipated tournament,” said Cambridge Mokanyane, MTN Group General Manager: FIFA 2010.
Mokanyane is pleased that MTN Play is being launched on the eve of Africa’s first ever FIFA World Cup. “MTN Play will have a significant impact on how MTN subscribers experience the 2010 FIFA World Cup. It will also be the first time that some of the markets will experience digital content on this scale.
Gary Trehair, MTN Group Senior Manager: Portals, added that one of the key differentiators of MTN Play is the availability of football content that is exclusive to MTN, thanks to exclusive mobile content rights that are part of MTN’s sponsorship of 2010 FIFA World Cup South Africa.
“While the 2010 FIFA World Cup™ is a great start, the portal will continue to grow from strength to strength offering MTN customers the best and widest range of local and international content in all our markets,” says Trehair.
The launch of MTN Play is a culmination of a partnership between MTN and IMIMobile, the India-based software and managed services provider.
MTN Play << discussion
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