How much Vodacom users really pay for a call
Vodacom has released its quarterly update for the period ended December 2014, which showed that the effective price for voice calls on its network is 63c per minute.
“Our strategy to transform pricing through integrated packages for contract customers and low-cost bundles for the prepaid segment is well advanced,” Vodacom said.
Vodacom reduced its blended voice call price per minute by 21.3% to 63 cents – down from 80c a year earlier.
Vodacom did not release the effective prepaid price per minute for December 2014.
The following graph shows the effective Vodacom blended call rate over the last 18 months.
Vodacom’s effective voice call price
Data prices declining
Vodacom CEO Shameel Joosub said that the effective price for data declined by 26.5% over the last 12 months.
Despite this decline, Vodacom grew data revenue by 18.8% to R3.5 billion. This revenue growth was driven by an increase of 62.2% in data traffic.
The number of active Vodacom data customers increased to 16.8 million. “We drove data adoption by increasing the number of data-capable devices on our network,” said Joosub.
“The number of active smartphones and tablets on our network grew 23.6% to 9.5 million devices. Average monthly data usage was up 41.1% to 358MB on smartphones,” he said.
More on Vodacom’s voice call prices
Real price of a Vodacom voice call
Vodacom – lower data prices, strong growth
Vodacom’s prices: 1994 versus 2014
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