New mobile player to shake up local market

A new South African mobile virtual network operator (MVNO) is set to launch on 1 May 2015, and is promising to shake up the market by providing more flexibility and control, and a cost-effective offering.

The new MVNO is headed up by Brett Howell (CEO), and the company is confident its services will “turn the traditional mobile market model on its head”.

In a pre-launch “BeUnordinary” campaign, the company is taking aim at traditional mobile operators, promising contract-free offerings and much lower rates.

The Twitter account for the BeUnordinary campaign states: “Hello. Fancy a bit of freedom?”.

The company is expected to release more information about its mobile offering this week.

Here are some of the “BeUnordinary” billboards which appeared around Gauteng.

BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard
BeUnordinary billboard

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New mobile player to shake up local market