New South African mobile virtual network operator (MVNO) me&you is set to launch its first products on 4 May 2015, with voice rates as low as 39c per minute.
The company is planning to set itself apart by offering South Africans a good value proposition and flexibility, without them needing to sign a traditional contract package.
Me&you mobile is headed up by Brett Howell, who says me&you will be South Africa’s first SIM-only mobile operator (they will not sell any handsets).
“me&you mobile was born out of the frustration that people have with mobile networks – expensive packages, complicated contracts that locks one in for 24 months, and poor customer service,” said Howell.
“We believe that me&you mobile addresses what consumers have been crying out for.”
Me&you will roam on Cell C’s network, and is owned by the Durban-based Ignition Group.
Me&you receives infrastructure and billing platform support from MVN-X, which is headed up by Steve Bailey.
Me&you will be 100% online, which means people will only be able to purchase products and manage their service through an online portal.
The me&you management console will allow clients to change their packages, top-up, or purchase additional bundles.
Howell said they will target high-end customers who are looking for more flexibility and better value than what they are currently getting from mobile operators.
“By not inflating rates with the cost of a handset, me&you mobile is able to guarantee the most affordable call rates in the country, as well as competitive data rates,” said Howell.
He added that consumers can look forward to an exciting “unlimited offer” at launch.
The following in-bundle voice rates will be available:
- R50 package: 69c\min
- R100 package: 69c\min
- R200 package: 59c\min
- R300 package: 0c\min (Free calls)
- R400 package: 49c\min
- R500 package: 39c\min
Out of bundle rates are the same across all packages:
- Voice: 79c\min
- SMS: 60c\SMS
- MMS: 70c\MMS
- Data: 99c\MB
Billing takes place at the end of every month. Users will be billed upfront for their subscription and in arrears for any additional usage.
Users can upgrade or downgrade their month-to-month service at any time. The changes will kick in at the beginning of the next month.
“You can cancel your contract at any time. Any outstanding payments will be charged at the end of the month,” the company said.
The company currently has a “BeUnordinary” teaser campaign running.