Massive increase in Cell C data traffic, revenue
Data traffic on Cell C’s network has increased by 44%, with data revenues increasing 59% between the first quarter of 2014 and Q1 2015.
Cell C’s chief financial officer Robert Pasley said that data represents 30% of the company’s service revenue.
He also said that the majority of Cell C’s service revenue comes from prepaid subscribers.
Pasley said prepaid spend increased 17% year-on-year, while contract revenue remained flat.
Total service revenue increased 2%, despite a decline in revenue from mobile call termination rates of 18%.
Total revenue increased by 3% year-on-year.
Cell C has also seen an increase in subscribers between 2014 and 2015. The table below summarises the operators subscriber numbers as at March 2015.
| Cell C subscriber base | March 2015 subscribers | Year-on-year % | Change since December 2014 |
| Prepaid | 17.7m | 35% | 17% |
| Contract | 2.2m | 2% | 13% |
| Other | 0.5m | 22% | -2% |
| Total | 20.4m | 28% | 16% |
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