Samsung launches bada in SA
The announcement was made during a bada Developer Day hosted in Johannesburg yesterday. The bada platform will be used in phones globally starting this year with the launch of the Samsung Wave, which will be available in the country in the next couple of weeks.
Samsung plans to roll out an application storefront for the platform when it first hits the shelves in the second quarter of 2010.
“The Apps Store will be available in 25 countries worldwide at launch and will grow into other countries where there is a Samsung presence, at a later stage. Registration will not be required to purchase applications, and the store will support both credit card and direct carrier billing for payment,” says Brett Loubser, Product Manager Samsung Mobile South Africa.
Bada is an open platform, allowing much more flexibility from a developer’s perspective and Samsung has focused heavily on making it user-friendly.
“We have gone this route to encourage innovation in application development, as that will ultimately allow for more relevant applications that enhance the consumer experience,” says Loubser. Samsung is currently speaking to content partners and developers around its plans to roll out the platform locally.
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