“Is your network a slaap tiger?” a woman asks in Vodacom’s new TV commercial.
Moving from a nail salon, to a beach, and finally to what looks like a wedding reception, the ad shows people experiencing problems with their mobile network while she has no trouble on Vodacom.
“Don’t blame Slaapstad, blame Slaap Tiger,” she says.
A “slaap tiger”, according to a 1998 Chicago Tribune article, is a way to insult someone’s intelligence, in township slang.
Mixing the Afrikaans for sleep (“slaap”) with English, the term reportedly means that someone is asleep at the zoo.
Response to the new TV ad was mixed, with some commentators saying they love the ad, while others expressed disdain.
“[Haha!] Remain with the best network in the country to avoid #SlaapTiger #PowerToYou #ChangeTheGame,” Thapelo Moetsi said on YouTube.
Carter Tango on Facebook and Nicole Ford on Twitter said the ad was “stupid”, while Thandazani Jiyane said: “I’m beginning to hate this network operator”.