Cell C R10,000 Contract Buy-out “phenomenal” success

Customer response to Cell C’s Contract Buy-out promotion has “exceeded expectations,” a spokesperson for the operator said.

Cell C said the guarantee that prices will not increase during the contract term has resulted in a phenomenal response.

The operator said it will consider disclosing how many people have taken up its contract buy-out offer at the end of Q3 2015.

Cell C launched its Contract Buy-out promotion on 13 May, offering anyone who cancels their contract with another mobile operator up to R10,000 to move to one of its new Epic contracts.

The buy-out amount varies based on the size of the Cell C contract taken up, and whether it is pure post-paid or a hybrid “top-up” package. This is summarised in the table below.

Post-paid and hybrid package Fee Post-paid Buy-Out Value Hybrid Buy-Out value
Epic 100 R69
Epic 150 R99
Epic 200 R129 R1,000
Epic 350 R229 R2,500
Epic 500 R339 R4,000 R4,000
Epic 650 R449 R6,000 R6,000
Epic 1000 R699 R10,000 R10,000
Epic Infinity R999 R10,000 N/A

Vodacom said there has been no discernible impact on its subscriber numbers following the launch of the deal, while MTN did not respond to questions by the time of publication.

Cell C maintains the demand has been such that it is likely to extend the promotion, which is scheduled to end on 30 September 2015.

Information sourced from BusinessTech.

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Cell C R10,000 Contract Buy-out “phenomenal” success