Telkom nails Cell C’s contract buyout

Telkom has launched a new radio advertisement which takes aim at Cell C’s contract buyout promotion.

Cell C launched the promotion in May 2015, offering to buy out the existing contracts of subscribers who switch from a competing mobile network to one of its new Epic packages.

Cell C will pay migrating customers up to R10,000 – depending on which Epic contract they take – to cancel their contract with Vodacom, MTN, or Telkom.

The Telkom radio advertisement takes aim at this promotion, saying: “Recently, we’ve been hearing a lot about cellular companies buying you out. We think that’s a little cheap, to put it bluntly.”

“Customers aren’t carrying around flashing neon signs reading For Sale, are they? That’s why we don’t buy you out, we just offer you the best value for money contracts – simple as that.”

The advertisement then promotes a cellular contract offering a Huawei P8 smartphone, unlimited calls, and 24GB of data for under R400 per month.

“So, if your current cellular company can’t offer you something as good as that, we think it is time you say bye-bye,” the ad states.

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