2015 was a good year for Cell C, with a strong financial performance and continued growth in the South African mobile market.
The company also launched many innovative products. In July 2015, Cell C started to zero-rate access to Facebook, and offer free Internet.org access to subscribers.
Cell C’s WhatsApp bundles continues to offer good social media value in the South African mobile market, and it partnered with FNB to launch a mobile virtual network operator.
What to expect from Cell C in 2016
Cell C CEO Jose dos Santos said they will continue to bring competitive and innovate products and services to all segments of the market in the coming year.
“We will drive our FTTH strategy aggressively, and also look forward to bringing Wi-Fi calling services to more customers as more handset manufacturers enable this service in 2016,” said dos Santos.
“Cell C will continue to embrace services offered by OTT players as they provide great value to our customers.”
The operator’s network investment will also continue, aimed at bringing its users the latest technologies.
Spectrum allocation should be a priority in 2016
Dos Santos said they hope to see the finalisation of the spectrum allocation policy by the government in 2016, which will help to provide better and more affordable broadband access.
“On the operating side, the government should facilitate the reduction of operating costs incurred by market players by regulating infrastructure sharing and national roaming.”