Vodacom’s R17.4-billion investment in its network over the last two years is paying off, especially when it comes to the growing demand for data. This is according to Vodacom CEO Shameel Joosub.
Joosub told MyBroadband that 2015 was a great year for Vodacom, with business growth underpinned by network leadership, customer value management excellence, and distribution leadership.
“The accelerated investment programme of investing R17.4 billion in our network over the last two years is undoubtedly contributing to the company’s success and network leadership,” said Joosub.
Evidence of the network investment paying off is in the increased demand for data services.
“Traffic has increased by 48%, partly fuelled by a faster network. 98% of the population now enjoys 3G coverage, and 50% now enjoy LTE/4G coverage.”
Pricing transformation at Vodacom
Joosub said their pricing transformation has been another highlight.
“We have managed to bring down prices of both voice and data, and to offset this with increases in usage, we have given customers more value.”
He said the success of the “pricing transformation has been fantastic, with 81% of contract customers now migrated to into new integrated packages that include voice, data, and SMS, at a better value price point”.
“We’ve also sold more than 500 million bundles, which give customers better value, in the first half of this financial year alone.”
“With our Power bundles, you can now buy voice for as little as R4 for one hour and 50MB of data for as little as R3. Our most popular daily offers are 100MB for R10 and 250MB for R20.”
He said Vodacom’s Just for You personalised offers have also given customers relevant privatised offers.