Cell C reveals its biggest competitor – and it’s not who you think

Cell C CEO Jose Dos Santos has said that the company’s biggest competitor is not Vodacom or MTN, but rather South Africa’s government and regulatory bodies.

Dos Santos made the remark during an interview on CliffCentral’s Leadership Platform.

He said a big challenge for Cell C was getting the regulator – ICASA – to set a level playing field.

“The regulatory environment is my competitor here. We have to create policy makers to create framework so that people can compete freely,” he said.

Dos Santos referenced mobile call termination rates and the impact they have on Cell C’s Wi-Fi calling price, and how the regulator has been a hindrance to their mission of reducing call prices.

Call termination rates are the fees operators pay one another to connect a call from their network to another carrier’s network.

Cell C withdrew its application to review the Call Termination Regulations of 2014 in March, with the operator stating that the length of time it took to get to court rendered its application redundant.

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Cell C reveals its biggest competitor – and it’s not who you think