Vodacom continues to charge R1 or R2 per MB for out-of-bundle data usage to encourage subscribers to buy bundles.
Head of innovation at the operator Jannie van Zyl said networks use the sales data from bundles to plan the capacity on their networks.
Van Zyl said it is essential for mobile operators to dimension their networks according to demand.
“Remember what happened when we gave everyone 1GB for free on Vodacom’s 20th birthday?” said Van Zyl.
He was referring to the 1GB of free data it gave all its subscribers to use on 11 May 2014. Parts of the Vodacom network buckled under the sudden demand the free data created.
Bundles prevent this problem from occurring, as they give networks an idea of how much data its subscribers are going to use over a certain period.
Operators can then combine this data with information on where subscribers use their bundles to ensure they have enough capacity to cope with the demand on their network.