MTN to launch “unbeatable” customisable cellphone contracts
MTN will launch a new cellphone contract system in South Africa which will let customers tailor their own packages, saving them money.
According to a report in the City Press, MTN said the custom contracts – which will be called MTN Shifta – will give customers the choice of which device they receive, along with voice, SMS, and data values.
“None of our competitors will be able to match this within one year,” said MTN’s Larry Annetts.
Shifta also allows customers to change the parameters of their contract after it has been taken out, with the changes taking effect in the next billing month.
Data carry-over
Annetts said unused data and airtime would carry over to the following month on the Shifta contracts, “depending on bearer and bundle type”.
The Shifta system will be available online, with users able create their contract, order it, and have their phone delivered to them.
MTN is also reported to be developing customisable prepaid offerings, which will be called It’s On.
The new prepaid package will require customers to install an app on their phone, stated the report.
World Wide Worx managing director Arthur Goldstuck said the move by MTN is a first for the local market, and that it was “good to see MTN move to what is best for customers”.
Shifta is set to launch in June.
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