Coolest operators and companies in South Africa

Times Media has announced the results of its 12th annual Sunday Times Generation Next youth survey.

The opinions of 5,500 young urban South Africans (aged 8–22) were polled to establish which brands are “the coolest of the cool in 2016”.

Overall coolest brand was awarded to Nike, with Samsung, Apple, and Xbox making an appearance in the top 10. Samsung also won as coolest cellphone and computer brand.

A big change in this year’s ranking of the coolest telecoms providers is MTN losing its second place spot to Cell C.

DStv and Google also slipped from their first and second places as coolest companies to fourth and sixth, while Apple climbed from third to second.

Coolest telecoms provider

Rank Coolest Telecoms Providers 2016 Coolest Telecoms Providers 2015
1 Vodacom Vodacom
2 Cell C MTN
3 MTN Cell C
4 Telkom/Telkom Mobile Telkom
5 Virgin Mobile Virgin Mobile
6 Neotel Telkom Mobile (8ta)
7 Other Neotel
8 Other

Coolest companies

Rank Coolest Companies 2016 Coolest Companies 2015
1 BMW DStv
2 Apple Google
3 Nike Apple
4 DStv BMW
5 Samsung Samsung
6 Google Nike
7 adidas Mr Price
8 KFC Facebook
9 Woolworths Coca-Cola
10 Sony Woolworths

The demographics of the study are summarised in the graphs below.

Sunday Times Generation Next 2016 demographics

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Coolest operators and companies in South Africa