Times Media has announced the results of its 12th annual Sunday Times Generation Next youth survey.
The opinions of 5,500 young urban South Africans (aged 8–22) were polled to establish which brands are “the coolest of the cool in 2016”.
Overall coolest brand was awarded to Nike, with Samsung, Apple, and Xbox making an appearance in the top 10. Samsung also won as coolest cellphone and computer brand.
A big change in this year’s ranking of the coolest telecoms providers is MTN losing its second place spot to Cell C.
DStv and Google also slipped from their first and second places as coolest companies to fourth and sixth, while Apple climbed from third to second.
Coolest telecoms provider
|Rank||Coolest Telecoms Providers 2016||Coolest Telecoms Providers 2015|
|5||Virgin Mobile||Virgin Mobile|
|6||Neotel||Telkom Mobile (8ta)|
|Rank||Coolest Companies 2016||Coolest Companies 2015|
The demographics of the study are summarised in the graphs below.