Predictions for mobile networks in 2011
As 2010 draws to a close Juniper Research has drawn up a list of predictions for the coming year, all neatly wrapped up as the top trends for the mobile and wireless industry for 2011.
Surging Mobile Data Traffic Will Continue to Test 3G Network Capacity
Juniper Research had predicted a surge in mobile traffic in 2010, driven by the consumer smartphone boom. This began to place the 3G networks under severe strain, they said.
A number of network operators have responded by introducing tiered data pricing, said Juniper, predicting that the trend would undoubtedly increase.
“Network capacity will be sorely tested in 2011,” Juniper Research said.
Juniper said that tiered pricing and the use of WiFi as capacity relief may serve to alleviate the problem to a certain extent, but until we see mass deployments of LTE networks and devices that are LTE-capable, operators face a nervous period of attempting to manage the transition.
Top 10 predictions for mobile networks for 2011
Juniper Research offered the following ten predictions in the mobile space for 2011.
- Surging mobile data traffic
- Augmented Reality (AR) to enhance mobile games and retail
- Cloud-based operating systems are launched
- Mobile banking will become a “must-have” when opening a new account
- Mobile devices begin to replace credit cards
- Mobile handsets become even more sensitive
- Mobile lottery tickets sales to soar fuelled by deployments in US, Europe, and China
- Mobile-specific threats lead to demand for mobile-specific security
- Buyouts take social purchasing to a new level
- More vendors develop a “green heart”
The full report is available on the Juniper Research website as a free download.
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