Legitimate SMS marketing can be annoying, but fake campaigns designed to trick consumers are much worse.
The Sunday Times has detailed how its journalists and readers have been bombarded with fake SMS marketing campaigns in recent weeks, designed to scam recipients out of money.
One of the fake campaigns doing the rounds is a customer survey being “conducted by Woolworths”.
The “survey” has been circulated on WhatsApp, Twitter, and Facebook, stated the report.
“There are several versions of the survey, the latest being a request to complete it, share the link with 10 people, and provide personal details in return for a R6,500 store voucher.”
Another version includes a chance to win a voucher, with a R7-a-day subscription hidden in the fine print after you enter your cellphone number.
Woolworths said the survey is a scam and must be ignored, and that it will never request customer details via email or SMS.
“From a social media perspective, we track scam complaints and escalate them immediately to our social customer care team which responds to every social mention we can find with an explanation and the link to the caution on our website,” said Woolworths.
The full report is in the Sunday Times of 4 September 2016.