Red Bull Mobile launches with aggressive pricing

At an event on Tuesday evening, Cell C CEO Lars Reichelt officially unveiled the company’s new Red Bull offerings, which include access to the Red Bull Mobile portal with the following features:

  1. Red Bull TV – with all the latest extreme sports and Red Bull sponsored sports, events and more
  2. Free Red Bull downloads – music, photos, wallpapers, games and videos
  3. News and updates on Red Bull athletes and teams
  4. Local news, weather and sport
  5. Entertainment

Red Bull Mobile customers are also to receive invites and first right to tickets for Red Bull events such as Red Bull Racing at the Top Gear Live Festival in March, as well as your personal monthly copy of The Red Bulletin.

The Red Bull Mobile smartphones will already have a number of applications pre-loaded, including Red Bull Music Academy Radio and Red Bull X-Fighters.

There are two postpaid contracts to choose from. Each package offers a choice of two phones.

The RBM 100 package costs R149 per month (on a 24-month contract). Users choose either a branded Huawei Android smartphone – the RBM C or the Nokia 5230 – 100 anytime minutes p/m, 50 messages (SMS or MMS) p/m, 250MB of data p/m

The RBM 200 package is priced at R249 per month (on a 24-month contract). This offering gives users the choice of the RBM HD branded Huawei or the Motorola MB525 Android smartphones, 200 anytime minutes p/m, 100 messages (SMSs and MMSs) p/m, 500 MB of data p/m, and a two-year subscription to The Red Bulletin magazine.

Phone RBM C or Nokia 5230 RBM HD or Motorola MB525
SIM and once-off connection fee R114 R114
Contract length 24 months 24 months
Monthly subscription fee R149 R249
Included minutes (anytime, any network) 100  200
Included messages 50 100
Included Megabytes 250 500
Billing increment 60/60 60/60

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Red Bull Mobile launches with aggressive pricing