Vodacom’s strategy to encourage people to buy data bundles is working, with 9.3 million customers buying 223 million data bundles in six months.
This was revealed in Vodacom’s interim results for the six months ended 30 September 2016, which showed a big increase in data revenue for the company.
Vodacom’s data revenue grew 19.5% to R9.876 billion and comprises 38.8% of service revenue, up from 34.3% a year ago.
This has been supported by active data customers increasing 4.1% to 18.2 million and increased data traffic, which grew by 38.4%.
This growth was a result of increased bundles sold, greater data coverage, and customers migrating to 3G and 4G devices.
“Our Just 4 You offers on data propelled growth in data bundle sales by 47.1% to over 223 million bundles in the period,” said Vodacom.
“Our focus on improving the value offered to customers resulted in a 13.0% reduction in the price per megabyte, and a 61% decline over the last four years.”