Vodacom today unveiled its new branding which aligns the company much closer to its parent company Vodafone.
The new branding, which sees Vodacom replacing its familiar blue and green colours with Vodafone’s red colouring, is essentially cloning Vodafone’s global branding but keeping the Vodacom name.
It is understood that Vodacom is the only Vodafone owned operator which has been allowed to keep its name when rebranding to Vodafone.
Vodacom has also adopted the global Vodafone slogan “Power to You”.
Vodacom will be painting the country red over the coming days as well known Vodacom branded landmarks such as the Ponte Building in Hillbrow and Vodaworld in Midrand are starting to display the new red Vodacom/Vodafone branding.
Local websites will also start to display the red Vodacom branding soon. Vodacom’s partners have already been provided with the needed artwork and guidelines to rebrand their websites, and were only waiting for the official brand launch to switch over to the new red colors.
Unveiling one of South Africa’s largest ever brand make-overs, Vodacom Group CEO Pieter Uys said: “The change in colour is the tip of the iceberg, just the outside indication of a much bigger change at Vodacom. The role we play in our customers’ lives has changed – connectivity has gone from a convenience to a basic need, and we need to turn our business on its head to make sure that we cater for this.
“Power to You” isn’t just our advertising slogan – it’s a new approach and new direction for Vodacom. This isn’t a once-off change, it’s a journey and I’m confident that as the weeks and months unfold, you’ll find the changes run much deeper than simply turning from blue to red.”
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