MTN needs to ensure its data prices are attractive to subscribers in peri-urban and rural areas, and admits that in most markets this is not the case.
This is according to MTN group president and CEO Rob Shuter.
“The average price of a gigabyte [of data] across the network is not too bad, but for the entry-level consumers, and our out-of-bundle rates, this is often not in the space it needs to be,” said Shuter.
He said their data price curve is still quite steep – if you are able to spend more, you can get significantly more data for your money. The flattening of that curve is a generic theme for the MTN group, including in South Africa.
Shuter said the generic concept that the price of data is too high, however, is a more complex discussion.
MTN is moving with the tide and acknowledges there is work to be done in terms of data prices, said Shuter, but added that it is important to get the facts on the table.
He said that if you look at bundled data deals that include an LTE router and a SIM, MTN is globally competitive.
“You can’t buy a gigabyte of [mobile] data in the United States for less than $15,” said Shuter.