Rain on track to launch data-only mobile products this year

Rain is on track to launch its first mobile products before the end of 2017, which promise to disrupt the market in South Africa.

Rain director Michael Jordaan told MyBroadband in July the company plans to launch a data-centric mobile service when they have 2,000 LTE-A towers active in South Africa.

The operator currently has 1,300 active LTE-A towers, and its network is growing rapidly – with new sites going live each week.

Rain has already launched competitive fixed-wireless products through partner ISPs, and many people are keen to see what Rain will offer to disrupt the mobile market.

Mobile data products

The company said the data-only mobile products it plans to launch will be simple and offer affordable pricing. They will also challenge traditional market practices such as data expiry.

Rain is playing its cards close to its chest, but it is possible it will launch service-based products as part of its mobile data strategy.

This could take the form of social media, messaging, web surfing, video streaming, or voice service packages, rather than just a data bundle.

Telkom and Cell C are already bundling unlimited services, like messaging and video streaming, with certain mobile products – but data bundles still form the basis of these products.

Now read: We tested Rain’s LTE-A in a smartphone, with surprisingly good results

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Rain on track to launch data-only mobile products this year