Data bundles that expire after seven days are MTN’s best-selling bundles, MTN SA CEO Godfrey Motsa told MyBroadband.
MTN recently launched a new weekly 1GB bundle for R50, and said it will increasingly play with factors such as time-of-day and service-specific bundles to offer lower prices.
Motsa said one of the reasons their weekly bundles are so popular is that many people get paid per week.
“A day bundle is too short for them, but a month too long,” he said.
Weekly bundles in danger
Weekly bundles may be in danger in the future, however, with ICASA publishing a draft of the amended End-User and Subscriber Service Charter which aims to do away with short-period bundles.
In its first draft, ICASA proposed a minimum data bundle validity period of 10 days for 1MB-50MB bundles.
In its second draft, it raised this to a minimum expiry period of three years for all prepaid bundles.
Vodacom has warned this will dramatically limit consumer choice, and that the majority of data bundles it sold this year were smaller and micro-bundles.
It suggested an analysis of customer behaviour is needed before making a final decision.