MTN’s biggest successes of 2017

MTN South Africa has seen many changes in 2017, which included numerous executive shifts at the company.

The company said the influx of talent this year has helped it to stabilise the business and set it up for advancement in the new year.

One of these changes was the appointment of Jacqui O’Sullivan as MTN SA’s new executive for corporate affairs.

O’Sullivan told MyBroadband the company has been working on initiatives geared towards making them more competitive and responsive to its customers’ needs.

She said MTN South Africa had many great achievements in 2017, including.

  • Its postpaid segment benefited from the launch of Made for Me Plans, offering customers better value through the ability to customise their price plans to their needs.
  • Data usage is up by 66%, and its WOW bundles have helped its voice performance.
  • MTN SA reduced OOB pricing by up to 80% for certain customers, with a focus on assisting customers who use less than 5MB of OOB data a month with a rate of 29c per MB.
  • All other customers will pay 60c for their OOB data.
  • MTN launched a 1GB-for-R49 deal.

O’Sullivan said they were also “delighted with the overwhelming response from our customers to our Black Friday deals”.

“The MTN Mega Deals Weekends were another noteworthy success, through which we offered South Africans a great opportunity to get fantastic value by becoming or remaining MTN customers.”

Big network investment

O’Sullivan said their big network investment was also starting to pay off, with an improved customer experience.

“MTN’s R30-billion investment over the past three years has delivered a network that is second to none,” she said.

“We are proud of the accolades our network has received and our commitment to our customers is to continue growing and enhancing our network.”

Now read: MTN’s big network build plans

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MTN’s biggest successes of 2017