BlackBerry is ‘da sh*t’, says youth

The Sunday Times Generation Next 2011 Brand Survey results were released recently, revealing which brands the youth views as the ‘coolest’.

The survey spanned 72 categories focusing on the Coolest Brands and Lifestyle Habits as voted for by South Africa’s urban and peri-urban youth between the ages of 8 and 22.

BlackBerry emerged as the ‘Coolest Brand Overall’ in the survey, and was also named winner of the ‘Coolest Cellphone’ and ‘Coolest High-Tech Gadget’ categories while BlackBerry Messenger (BBM) won the award for the ‘Best Cellphone Application’.

Craige Fleischer, Regional Director Southern Africa at Research In Motion (RIM) says that Generation Y’s choice of BlackBerry for the coolest brand overall reflects the importance the smartphone has assumed in the increasingly connected lives of a tech-savvy generation.

Tech winners

The 7,242 kids, teens and young adults who were surveyed rated BlackBerry as the coolest cellphone, followed by Nokia and Apple’s iPhone.

BlackBerry also tops the list for the coolest high-tech gadget to own, outranking laptops, iPhones, gaming consoles and even iPads.

The following table gives an overview of the coolest youth brands in South Africa in the tech market.

Coolest Youth Brands
Cellphones High Tech Gadgets Computer Brand Cellphone Application Websites/Social Networking
BlackBerry BlackBerry Apple Mac BBM Facebook
Nokia Laptop Samsung MXit MXit
Apple iPhone Apple iPhone Sony Facebook Google
Samsung PlayStation 3 LG Facebook Chat Twitter
Sony Ericsson XBox 360 HP Opera Mini YouTube
LG Cellphone Acer Twitter Zamob
HTC iPad (Tablet) Dell Skype Gmail
Motorola iPod Toshiba WhatsApp Yahoo!
TV Mecer Yahoo Messenger MySpace
Digital Camera Sahara DriveSafely Skype


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BlackBerry is ‘da sh*t’, says youth