The Sunday Times Generation Next 2011 Brand Survey results were released recently, revealing which brands the youth views as the ‘coolest’.
The survey spanned 72 categories focusing on the Coolest Brands and Lifestyle Habits as voted for by South Africa’s urban and peri-urban youth between the ages of 8 and 22.
BlackBerry emerged as the ‘Coolest Brand Overall’ in the survey, and was also named winner of the ‘Coolest Cellphone’ and ‘Coolest High-Tech Gadget’ categories while BlackBerry Messenger (BBM) won the award for the ‘Best Cellphone Application’.
Craige Fleischer, Regional Director Southern Africa at Research In Motion (RIM) says that Generation Y’s choice of BlackBerry for the coolest brand overall reflects the importance the smartphone has assumed in the increasingly connected lives of a tech-savvy generation.
The 7,242 kids, teens and young adults who were surveyed rated BlackBerry as the coolest cellphone, followed by Nokia and Apple’s iPhone.
BlackBerry also tops the list for the coolest high-tech gadget to own, outranking laptops, iPhones, gaming consoles and even iPads.
The following table gives an overview of the coolest youth brands in South Africa in the tech market.
|Coolest Youth Brands|
|Cellphones||High Tech Gadgets||Computer Brand||Cellphone Application||Websites/Social Networking|
|Apple iPhone||Apple iPhone||Sony|
|Samsung||PlayStation 3||LG||Facebook Chat|
|Sony Ericsson||XBox 360||HP||Opera Mini||YouTube|