Vodacom made R23.4 billion from mobile data in South Africa

Mobile data continued to be the biggest growth area for Vodacom, and the company increased data revenue in its South African operations by 12.8% to R23.4 billion over the past year.

This is according to Vodacom’s annual results for the year ended 31 March 2018.

The strong mobile data revenue, which now contributes 42.8% of Vodacom’s service revenue, was thanks to data traffic growth of 43.7%.

To support the growing demand for data, Vodacom increased the coverage and capacity of its network, and drove 3G and 4G device uptake.

Vodacom increased its 3G population coverage to 99.4% and 4G coverage to 80.1% – up from 75.8% a year ago.

“4G customers on our network increased 44.8% to 7.3 million, while the average megabyte per smart device increased 18.4% to 784MB,” said Vodacom.

Lower data prices

Vodacom stated that it has reduced out-of-bundle spend using a three-pronged approach:

  • Improving customer data usage notifications.
  • Reducing of out-of-bundle rates by up to 50%.
  • Introducing more value offers on our contract plans.

“In the second half, 12% of data revenue was out-of-bundle revenue, down from 22% in the first half last year,” said Vodacom.

Vodacom added that its bundle strategy is working well, and that data bundle purchases increased 54.7% to 766 million.

“Improved in-bundle usage has helped us to reduce the overall effective price per megabyte by 21.6% this year.”

Now read: Vodacom launches first ever SMS Emergency Service for the Deaf

Latest news

Partner Content

Show comments


Share this article
Vodacom made R23.4 billion from mobile data in South Africa