Rain launched its first mobile products on 6 June 2018, which it said will redefine how South Africans use mobile data.
The operator supplies one data offering with simple pricing: mobile data at 5c per MB (R50 per GB).
At any time, a Rain customer will be also able to set and manage their SIM’s spend-limit, ensuring they never experience bill shock.
Rain’s mobile product is also an elegant way of steering clear of regulatory hurdles related to out-of-bundle prices and expiring data, as laid down by ICASA.
The launch of the new, data-centric mobile operator in South Africa is big news – but Rain’s competitors are not keen to talk about it.
MyBroadband asked Vodacom, MTN, Cell C, and Telkom about Rain and whether they will respond to the operator’s mobile offering, but did not receive much feedback.
Here is what the local operators told MyBroadband when asked about Rain’s new mobile services.
- Vodacom – “Vodacom doesn’t comment on products offered by other service providers. In the normal course of business, any new or revised products will be appropriately communicated.”
- MTN – “MTN is continuously working towards providing relevant and cost-effective propositions for consumers of broadband products. MTN will continue to evolve its propositions as the needs of our consumers change.”
- Cell C – No comment.
- Telkom – No comment.