Vodacom launches double opt-in system for WASPs

Vodacom announced today (14 December 2011) that its subscribers will receive a confirmation request directly from the mobile network operator when they subscribe to services provided by a Wireless Application Service Provider (WASP).

Earlier this year, a WASP called Mira sent out a press statement which said that they had wholeheartedly embraced Vodacom’s newly released double opt-in system, which it referred to as “MESH.”

However, Vodacom said that Mira had jumped the gun a little as MESH, a system that would enforce a double opt-in system across Vodacom’s network, wasn’t quite ready at that point.

Based on the press statement issued by Vodacom today, it would seem that MESH has been launched.

Vodacom explained that the service is called “double opt-in” because the initial service request from the customer is regarded as the first opt-in, and the confirmation of the service requested is regarded as a second opt-in.

“Only once the subscriber has confirmed the service request, will the customer be deemed to have subscribed for the service,” Vodacom said, adding that this confirmation message from the customer won’t carry an extra cost.

“Now customers will have a guaranteed notification from Vodacom for all WASP services purchased,” Vodacom said.

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Vodacom launches double opt-in system for WASPs