Smartphone penetration rates: SA still low

New research released by Tomi Ahonen Consulting has given insight into the mobile smartphone penetration rates in various countries around the world.

The research was based on information provided to Tomi Ahonen by Netsize Guide, Google and Ipsos, and detailed smartphone penetration in 42 countries that accounted for 72 percent of global mobile phone usage.

Countries were ranked in order of their smartphone penetration rate percentage per capita. Also measured was migration rate – the number of smartphones relative to the total number of mobile subscriptions (which in some cases was higher than the population).

Singapore leads the pack in terms of smartphone migration rate, with smartphones accounting for 54 percent of mobile phones in the country. They also had the highest rate of smartphone penetration per capita, sitting at around 90 percent.

South Africa was ranked 29th on the list of 42 countries, though it should be noted that all but one of the countries ranked below position 29 did not have comprehensive data from each provider.

South Africa’s migration rate to smartphones sat at 15 percent, while the penetration of smartphone devices per capital was at 17 percent.

Rank Country Population (millions)
Number of subscribers (millions)
Migration rate Per capita
1 Singapore 4.9 8.1 54% 90%
2 Hong Kong 8 14 35% 62%
3 Sweden 9.3 13.6 35% 52%
4 Australia 21.6 29.8 34% 47%
5 Spain 45.5 58.9 35% 46%
6 Denmark 5.5 7.6 32% 44%
7 Israel 7 11 28% 44%
8 Finland 5.4 9.6 24% 43%
9 Norway 4.9 6.2 34% 43%
10 New Zealand 4.3 5.5 33% 42%
11 United Kingdom 62.1 82.4 30% 40%
16 USA 319.1 319.4 32% 35%
29 South Africa 50.6 58.8 15% 17%

Latest news

Partner Content

Show comments

Recommended

Share this article
Smartphone penetration rates: SA still low