SA stars go mobile
Local company mo-B has launched a new celebrity mobile website which allows fans to connect with their idols using SMS. Using the service, Fan Touch (www.fantouch.mobi) users can sign up to receive SMS from their favourite stars for a weekly fee. Fans can also SMS their favourite stars.
Celebrities already listed on the service include Idols winner Jody Williams, judge and performer Mara Louw, as well as a number of actors from Generations, Soul City and Isidingo.
Eddie Groenweald, CEO of Multimedia Solutions, which built the site, says that the similar sites have been used overseas with great success.
"Adidas ran a similar type of campaign using an advert to push users to various mobisites. Targeting boys and girls aged 13 to 19, the ad features well known basketball stars positioning the concept that Basketball is a Brotherhood," he says.
Fans could then call one of the stars, download tailored voicemail on their phones from the stars, specialised ringtones, and wallpaper. The fan site drew 75 000 page views in the first week and some 8 000 people opted in, providing their cellphone numbers.
Candice Goodman, mo-B director, says successes like these show there is a hunger in the market from consumers for content and information from celebrities.
Loading ...