Top cellphone brands
The recent Business Times Top Brands survey shed some light on which cellular phone brands are the most recognised and respected.
The survey focused on consumers and business leaders and the results of various areas of questioning were expressed as a Brand Relationship Score.
According to the Business Times Top Brands survey team the Brand Relationship Score provides a holistic overview of the brand’s health.
Nokia was voted the top cellphone brand with a brand relationship score of 64.4%. Nokia was also the seventh most popular overall brand in South Africa.
Samsung was the second most popular cellphone brand in the 2008 survey, overtaking Motorola who lost dropped one place to third from the 2007 ranking.
LG, Sony Ericsson, Siemens, Alcatel, Philips, Panasonic and Sagem completed filled out the top 10.
It is interesting to note that the soon-to-be-launched Apple iPhone did not appear in the survey – but it is a brand that can be expected to do well in future surveys.
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