MTN laughs off Vodacom, Cell C prepaid price cuts

MTN today (16 May 2012) said that its prepaid tariffs remain the most affordable in the market despite prepaid price cuts by its competitors. This announcement came after Vodacom and Cell C slashed their prepaid prices to 99c per minute for all calls.

“MTN has always placed heavy focus on understanding its customers’ needs and we continually review our prices and packages to meet those needs,” says Serame Taukobong, Chief Marketing Office, MTN SA.

“Because of this, we are confident that we’ve been able to structure our current price plans to competitively and uniquely meet the needs of our customers.”

Taukobong adds that their MTN Zone price plan consistently offers customers free calls through MTN’s unique offerings of Mahala Thursdays, Mahala Nights, Mahala Weekends and Mahala Day time rates.

“Through the MTN Zone Mahala offering, the most attractive rates are applicable at various times of the day which allows customers flexibility for when they would like to call,” said Taukobong. “The new pricing announced by competitors would in fact be uncompetitive based on our customers’ current usage.”

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