A recent advertisement by MTN advertising the HTC S710 Vox phone at a total cost of R159 a month on a ProCall 120 package landed them in trouble with the Advertising Standards Authority of South Africa (ASA).
A consumer complained about the advertisement, saying that the actual cost of the phone on a ProCall 120 package was R259 a month and not R159 as advertised.
MTN said that the HTC S670 Vox product was erroneously advertised as being available on the ProCall 120 package at a total cost of R159 a month and it immediately withdrew all brochures with the incorrect information after becoming aware of the problem. MTN also replaced the incorrect brochures with ones containing the correct offer.
The ASA was happy with MTN’s response to this matter and accepted the company’s undertaking.