MTN leading in post-paid activations

For the past 10-months, MTN has had more post-paid activations on its network than any other cellular network in South Africa.

This is according to Brian Gouldie, chief sales executive at MTN, who was addressing the attendees of the South African Nokia Lumia 900 launch. The Lumia 900 is only available on MTN.

Mike Fairon, head of products, services and innovation, and Eleanor Mitrovich, head of branded channels at MTN South Africa, confirmed the information during an interview later that evening (19 June 2012).

They were skittish about revealing where the stats came from, but Mitrovich said that they were industry statistics that are in general use.

Research firm World Wide Worx was asked whether they have data that could verify MTN’s statements, but its MD, Arthur Goldstuck, said that they don’t track activations on the cellular networks.

Mike Fairon and Eleanor Mitrovich from MTN SA
Mike Fairon and Eleanor Mitrovich from MTN SA

However, Goldstuck said that their statistics do reveal that the race for market share between Vodacom and MTN is a close one. Although Vodacom has by far the greater overall market share, MTN is neck and neck with Vodacom when it comes to the consumer market.

“MTN’s high consumer market share is masked by Vodacom’s dominance in the enterprise market,” Goldstuck explained.

Goldstuck said that their last Mobility survey showed that both Vodacom and MTN has 41% urban consumer market share at the end of 2010. The results of the new Mobility study are expected out later this year.

At the end of 2011 Vodacom had marginally increased its lead in overall share to 50% of the South African market, Goldstuck said. MTN’s market share was at 35%, slightly lower compared to December 2010 when it had 36% of the market.

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MTN leading in post-paid activations